Why Kindling?

Brand & product marketing firepower without the
bloat, delays, or drama.

01
We’re long-time
startup operators.

We know what it’s like to build a business with headcount and budget constraints. We know where to invest in now, what can be iterative as the company grows, and what can wait.

02
Our work
makes you money.

Everything we do is tied to measurable commercial outcomes. We design systems and deliverables that you can justify to your Board and that your people can actually use.

03
We find
your “different.”

Every company has the potential to be the golden nugget in the riverbed. We crispen up your positioning and unique POV to attract and retain your best-fit customers. 

We structure engagements in 3 ways:

OPTION 1

Day-rate workshops to conduct customer interviews, uncover insights, teach your in-house team a hard skill, and/or co-build your marketing plan.

  • Best if you’re starting from scratch, rethinking the function, want to up-level your team, or need to answer a strategic question quickly.

OPTION 2

Fixed-price projects with a defined list of deliverables and deadlines. 

  • Best if you know exactly what you need (e.g. more inbound organic leads, refreshed positioning and messaging, or a new website) and want an experienced team to get it done quickly and then roll off. 

  • Best if you want a mix of consulting, collaboration, and execution or if your company priorities tend to shift quickly. This option may require in-house marketers to execute on strategies and campaigns we co-develop. 

OPTION 3

Fractional ongoing support via a monthly retainer. 

Meet the Collective

  • For 15 years, Ally has built and led marketing and creative teams at venture-backed Bay Area startups. A proud generalist, her experience spans brand, product marketing, demand gen, and global expansion across online marketplaces, women’s wellness, hospitality, CPG, and SaaS. She’s fascinated by vulnerability in leadership, the psychology of design, and the innate tension between brand affinity and performance marketing.



    Ally spends her free time floating down rivers and skiing down mountains with her two rascal boys Hayes (10) & Grady (8), and tight-knit Oakland community. She currently enjoys styling homes and bodies, peddling the Enneagram, cycling the Bay Area hills, and working on her mah jongg game.

  • Ana has almost two decades of experience leading marketing and CX teams in SaaS, healthtech, proptech, and professional services. She’s obsessed with the alchemy of great positioning, and lives for the moment a team sees their value clearly for the first time and everything else just falls into place.

    Ana was born in Sydney, earned her stripes in New York, and now lives in Colorado. When she’s not working, you’ll find her trying to keep her two boys, Milo (4) and Ziggy (1) out of the fridge and the power outlets, hiking up mountains on skis, and voraciously learning about customer insight, go-to-market, experience strategy, category design, and behavioral economics.

  • Kellie has 12+ years of experience in marketing and consulting at growth-stage startups to Fortune 500 companies. She’s energized by the intersection of strategy and execution, and loves bringing digital brands to life through in-person experiences and product launches that build loyal customer communities.

    Kellie was born in Salt Lake City and now lives in Los Angeles with her husband, Case, their daughter, Coco (2), and their scruffy rescue pup, Olive (10). She’s often on the hunt for the best new coffee shops, hanging at the beach or a local farmers’ market, squeezing in a great workout class, and insisting that a funky jacket can make any outfit.

We help founders, CEOs, CMOs, and CROs build or refresh world-class brands at the speed of tech. We co-create with you, share ownership of your outcomes, and leave the drama at the door. After assessing each project’s goals and needs, we assemble a bespoke team of marketing experts, all of whom have worked with us both in-house and as freelance consultants.  

Want to join the Collective?

We can always use more brilliant creatives, marketers, and researchers on our noble quest to outperform AI slop.

Email our talent alias at spark@kindling-collective.com.