Meet the Collective

We’re for growth-focused marketing leaders who need to build a world-class brand at startup speed and a fair price. We co-create with you, share ownership of your outcomes, and leave the drama at the door.

After assessing each project’s goals and needs, we assemble a bespoke team of experts, all of whom have worked with us both in-house and as freelance consultants.  


  • Ally was born and raised in Chicago on deep dish pizza and the Chicago Bulls. After graduating from Dartmouth College and a few stops in Ecuador and London, she led marketing teams at both B2C and B2B companies for the past 15 years.

    Outside of work, she’s a mom to two rascal boys: Hayes (9) and Grady (7). She spends her free time with a tight-knit community of parents, technologists, and creatives who float down rivers, ski down mountains, and wander through National Parks.

    Ally volunteers as an art docent at the local elementary school. She enjoys styling homes and bodies, drinking good-ish wine and coffee, peddling the Enneagram, trolling Instagram for emerging designers, reading books on history & politics, and making wishlists of Airbnbs in faraway places.

  • Ana grew up in Sydney, Australia and traded the beaches for the big smoke of NYC in 2009. She started her career in the market research industry, where she saw firsthand how the simple act of understanding people and their problems, quirks and unconscious drivers could unlock billions of dollars of value for the world’s biggest brands.

    For the past decade, she’s been unclogging growth for startups and scale-ups on both sides of the CAC:LTV equation, by uncovering what humans really need, positioning brands to deliver, and working with sales, product, and CX teams to ensure every part of the business makes and keeps the right promises.

    When she’s not working, you’ll find her in Colorado chasing her two boys, Milo (3) and Ziggy (9 months), hiking up mountains on skis, and voraciously learning and writing about the intersection of customer insight, go-to-market, experience strategy, category design, behavioral design and… AI (duh).

Want to join us?

We can always use more creatives, strategists, marketers, and researchers on our noble quest to outperform AI slop. Email our talent alias at
spark@kindling-collective.com.